What is your business really worth?
A value range you can defend in front of a buyer, a partner or a lender, built from comparable sales, cash flow and assets.
- Fixed quote before work starts
- NDA on request
- Review call with every report
Most owners only find out what their business is worth when it is too late to change it.
Price it too high and it sits on the market while buyers move on. Price it too low and years of work walk out of the door at closing. A valuation replaces the guess with evidence.
When owners ask us for a valuation
Six situations where a documented number saves money, time or an argument.
“They guided me at every step, ensuring I made a well informed decision.”
Selling the business
Sets an asking price that survives buyer scrutiny and lender review.
Partner buy in or buyout
An independent number that both sides can live with, without the argument.
SBA and bank financing
Gives the lender a documented basis for the price and supports the decision.
Succession and estate planning
A current, realistic figure to plan around, rather than a guess from years ago.
Divorce or shareholder disputes
An independent view your attorney can work from.
Growth and annual benchmarking
Track whether the work you are doing is adding value, year after year.
Three approaches. One number you can defend.
Each approach looks at the business from a different side. Where the evidence agrees is where your value sits.
Market approach
We compare your business with similar ones that actually sold, using multiples of owner earnings or EBITDA.
Income approach
A cash flow model that reflects growth, risk and how much the business depends on you.
Asset approach
Equipment, inventory, property and intangibles valued at what they would fetch today.
How the three come together
Each approach gives its own range. We weight them to suit your business and reconcile them into one value range you can defend line by line.
Illustration only. For a profitable business the asset approach often sets the floor.
Eight things that move your number
Buyers price risk. Every one of these makes your earnings look safer or riskier to the person paying for them.
Earnings quality
Profit you can document beats cash you cannot.
Growth trend
Three rising years earn a higher multiple than a flat line.
Owner dependence
A business that runs without you is easier to finance and to sell.
Customer concentration
One client with most of the revenue is priced as risk.
Recurring revenue
Contracts and repeat customers add predictability.
Location and lease
A long, transferable lease protects the price.
Systems and staff
Documented processes make the business turnkey.
Industry demand
More buyers in your sector means stronger offers.
How the multiple is built
Two businesses with identical profit can be worth very different amounts. Pick the description that fits yours on each line and watch where your multiple leans.
Mistakes that cost owners money
Four habits we see again and again. Each one quietly takes money out of the eventual sale price.
Most of them need a year or two to show up in the numbers, which is why the best time for a valuation is well before you plan to sell.
Using a rule of thumb
Industry rules of thumb ignore your customer mix, your lease and your dependence on one person: you.
Price from your own numbers instead.Running personal costs through the business
It reduces tax today and reduces the sale price later, because buyers only pay for earnings they can verify.
Separate them well before you sell.Waiting until you are ready to sell
The changes that raise value take a year or two to show in the numbers.
Get a valuation one to two years out.Believing the highest offer is the best offer
Terms, financing and what happens to your staff matter as much as the headline figure.
Compare offers on price, terms and risk.Choose the depth you need
From a quick, evidence based range to a full report with an exit roadmap.
Opinion of Value
Fast, evidence based range
For owners testing the water before they commit.
Depth- Market approach analysis
- Owner earnings normalized
- Summary report
- Review call
Full Valuation Report
All three approaches
For sales, partner buyouts and financing.
Depth- All three approaches
- Comparable transactions
- Detailed written report
- Value growth recommendations
- Review call
Valuation and Exit Plan
Value today, plus a roadmap
For owners planning to sell within one to three years.
Depth- Everything in the full report
- Value growth roadmap
- Sale readiness checklist
- Follow up check ins
Not sure which one fits? Tell us the situation and we'll recommend one.
What we will ask for
Tick what you already have. Missing something? Send what you have and we will tell you what actually matters.
What an engagement looks like
Four clear stages. You always know what happens next and when you will hear from us.
- Day 1
Free call
We agree the purpose, scope and a fixed quote.
- Days 2 to 5
Documents
You upload the financials through a secure link.
- Analysis
The work
Normalizing, comparables, modelling and drafting.
- Delivery
Report and call
You get the report, then a call to go through it.
Valuation questions
The ones owners ask before they call.
Ask us on a free call and we'll give you a straight answer.
Request a valuation Or message us on WhatsAppAlso called seller's discretionary earnings: net profit plus your salary, perks and any one time costs. It is the standard earnings measure for small business sales.
It depends on size, industry, growth and risk. Smaller businesses usually trade on a multiple of owner earnings; larger ones on EBITDA. Your report shows the range that applies to you.
Calculators use averages. A valuation uses your actual financials, your location and your risks.
Buyers form their own view, but a documented valuation gives you the stronger starting position.
No. The valuation stands on its own.
Yes, usually on an asset basis plus what a capable buyer could realistically achieve.
Request a valuation
Tell us a little about the business and we will come back with next steps and a fixed quote.
- 1Within a dayWe replyAn advisor contacts you by phone or email.
- 2The callWe agree the scopePurpose, depth and a fixed quote before any work starts.
- 3DeliveryReport and review callYour written valuation, then a call to go through it.